After leading a separate activity to identify key themes and integrations across the 100+ products now within Zebra's portfolio, we were at a place where we could start to consolidate the most desirable features into one tool.

We landed on key themes around execution, collaboration, and enablement - layering on machine learning and AI from other business areas to carve out the next generation of tooling.

As we moved into the next phase of planning, I created vignettes of jobs-to-be-done in our platform, ensuring that we were capturing the most compelling narrative along the way.

It's easy for these jobs-to-be-done to get lost in translation when they're strictly discussed as feature sets. In order to bring them to life, a new way of storytelling was needed for the business.

How-Might-We transform a customer call into clear, actionable tasks for the right teams?

Starting with the most basic elements of task and communication, we meticulously wove in "How-Might-We" possibilities into demonstrable capabilities with Zebra Companion adding on a copilot/AI-assisted experience.

In one instance, a phone call is no longer just a phone call.

How-Might-We evolve our platform to support a hybrid-device environment, enabling access for all team members?

As this work was running parallel with the upcoming release of Zebra's WS50 (small wearable device), we used this as an opportunity to adapt our workflows to the new format.

Designing for a small screen is no easy feat, but the new constraint actually pushed us to continuously simplify our workflows, introduce voice commands, and streamline our path to market.

Other key jobs-to-be-done included:

•  Enabling administrative users to seamlessly import, search, and reference documentation and tasks for quick distribution

•  Summarizing tasks, data, and feedback into actionable landing centers via search and notifications

•  Ensuring cross-team visibility and accessibility across various devices to create a connected workforce

Watching it all come together - NRF 2025

Although I had since left the company at this point, the prototypes I prepared early in the project made their way straight into conference material!

Our sales partners were able to demonstrate the very workflows we parsed out at the beginning of this project on the conference floor.

Reflection

A unique characteristic of this project was moving with a sales-first mindset. Zebra Technologies already had a version of all of these features within their portfolio with a strong customer base. I truly felt the transition from being a UX Designer to a Product Designer where I was moving with a sales/adoption-first mindset. Each step of the way was defined by centric stories we wanted to convey to our customers in addition to ensuring we were meeting the users' needs along the way.

As an organization, we strengthened our sales-product relationships to ensure we were in sync from ideation or conception. These new ways of working streamlined our time-to-market and saved the teams countless hours as every deliverable, whether it was low-fidelity or high-fidelity was anchored on telling end-to-end stories that deliver value for everyone.